How Marketing Agencies Will Change in 2021
A look ahead to 2021: how small businesses can adapt their marketing after a year of change.
As 2020 draws to a close, the pandemic has made business planning difficult. It is easy to push your digital marketing budget down the list of priorities. Before you do, consider how your customers are finding and buying from you now.
The Colada Marketing team sees an opportunity for small businesses to rethink their online presence as they plan for 2021. The question is how to reach customers whose shopping habits have changed during COVID-19.
Businesses with established ecommerce websites have a starting point. Others may need to review how customers can find them, ask questions and buy online.
So how can small businesses compete with much larger brands?
Start by reviewing your digital strategy and deciding where your marketing budget can do the most useful work.
It is time to review what is working and what needs to change. Traditional and digital marketing both need to earn their place in your plan.
You have poured years of passion, effort and money into your marketing. That investment deserves a careful review, not an automatic commitment to doing everything the same way. Change is not quitting.
As a business owner, you know every sales and marketing decision has pros and cons. A marketing firm can bring together a range of skills and experience. An in-house team can offer dedicated attention and day-to-day knowledge of your business. The decision depends on the work you need and the resources you have.
Whichever agency you choose, ask how they will learn your brand, who will do the work and how they will report on it. Your style and messaging should inform the plan. Those questions are more useful than judging a team by its size alone.
Bringing marketing in-house can mean hiring for several skills: marketing management, paid search, content creation and graphic design. One person may be strong in some areas and need support in others. Consider both the skills you need and the budget available.
Marketing in 2021 calls for a dynamic, versatile yet relatable approach.
An in-house team gives you direct involvement in the work and its priorities. As your marketing needs change, you may still need outside specialists. It is worth deciding which skills belong in-house and where outside support makes sense.
For businesses planning their marketing in 2021, a boutique agency offers another option. Colada Marketing brings a range of marketing skills together with a personal, hands-on approach to your business.
For businesses planning their marketing in 2021, a boutique agency offers another option. Colada Marketing brings a range of marketing skills together with a personal, hands-on approach to your business.
We work with you as part of your wider team, with the scope, budget and working arrangements agreed together.
Colada Marketing cares about your business because we are also a small business. We understand the challenges of the past year and want to help local businesses plan what comes next.
We have a small team mentality with big campaign experience, and a genuine interest in your business.
To talk about your small business and its marketing, contact our team.
Let’s Make It Happen
