Day one of colada marketing
While on a trip to Exumas, Bahamas in December 2017, Kyle and I were both working remotely for separate companies and spending the hottest part of each day and many late nights working side by side on our laptops.
Kyle was working in corporate as Head of Marketing and I was working as Creative Manager for a boutique marketing agency. As we began discussing the dilemmas we were facing internally and within the marketing industry, we began to strategize easier processes for marketing effectively.
The idea of working together professionally hadn’t ever crossed our minds; as most people will agree opening a business with your significant other is a big commitment and one that can often go south (no pun intended). But when we found ourselves working across the table from one another daily discussing ongoing campaigns and the latest social media algorithms, we thought this might actually work—remarkably, we didn’t want to kill each other.
Day one of colada marketing
While on a trip to Exumas, Bahamas in December 2017, Kyle and I were both working remotely for separate companies and spending the hottest part of each day and many late nights working side by side on our laptops.
Kyle was working in corporate as Head of Marketing and I was working as Creative Manager for a boutique marketing agency. As we began discussing the dilemmas we were facing internally and within the marketing industry, we began to strategize easier processes for marketing effectively.
The idea of working together professionally hadn’t ever crossed our minds; as most people will agree opening a business with your significant other is a big commitment and one that can often go south (no pun intended). But when we found ourselves working across the table from one another daily discussing ongoing campaigns and the latest social media algorithms, we thought this might actually work—remarkably, we didn’t want to kill each other.