Why Does My Website Sound So Generic?

Replace the vague promise

Take a line about booking. The first version sounds pleasant, but leaves the reader to work out what to do.

The second version explains the next two steps. Use your actual booking process, not whichever one the writing tool fills in.

You don't need a unique fact in every sentence. Straightforward information about fees, appointments or parking can be useful even when another practice offers the same thing.

Find the answer behind the sales pitch

On our own content marketing page, we explain what a proposal covers: content volume, responsibilities and reporting.

That's more useful than stopping at "a plan tailored to you." Someone can see what will be agreed before work starts.

Look for the equivalent on your website:

• Dental practice: how to request an appointment, and how the time is confirmed.
• Medical or naturopathic clinic: what a new patient needs to bring or complete before visiting.
• Service business: what a quote includes, and which details could change the price.

Ask the person who answers your phone which question keeps coming up. Answer that one first.

Give AI notes, not just a tone

Start with the customer's question, the confirmed facts and the next step. Include anything the service does not cover, so the draft doesn't quietly promise it.

A short instruction can keep the task focused:

Use these notes to answer this customer question in 150 words or less. Keep the language plain. Don't invent services, qualifications, promises or other facts. Flag any information you still need.

Use public information and non-sensitive business notes. Leave patient records, customer details and private conversations out of the prompt. Check the finished draft against the notes; an instruction isn't a guarantee that nothing was invented.

Don't edit out the useful "it depends"

Clear writing doesn't have to mean an unconditional yes. Our hosting page answers a common question by explaining when an existing provider may be suitable, and what we'll check first.

Watch for this when you ask AI to shorten a draft. If it removes the condition and leaves only "Yes, you can keep your provider," the sentence is simpler but the answer is wrong.

Check the words people see on Google, too

Your search title and short description should explain the page, not squeeze in every service and town you cover.

The description in your website settings is called a meta description. Write a specific summary of what the page helps someone do. Then check the live result: Google may use a passage from the page instead, and the wording can change with the search.

Will Google penalize a page because AI helped write it?

Not simply because AI was involved. Google's guidance recognises that AI can help with research and structure. It still asks for accurate, relevant, useful content.

Its scaled content abuse policy concerns producing lots of low-value pages mainly to manipulate rankings, whether people, AI or both made them. Editing a draft by hand doesn't guarantee better rankings either.

Fix one page before rewriting the whole site

Choose an important service page. Read it once and check:

• Does it answer the question that brought someone here?
• Are the services, fees and next steps accurate?
• Can you replace one vague claim with a useful detail?
• Would you actually say these words to someone on the phone?

Keep what's working. Cut the sentence that repeats the previous one. Add the answer a reader would otherwise have to call for.

That's a useful starting point for working with Colada on your content, too: the question your page needs to answer, the facts behind it and a clearer way to say it.