Analytics & Conversion Tracking
Count the things that count. Understand how people use your website and which actions turn a visit into an enquiry.
Let's get startedA clearer picture beats another chart.
A busy website and a busy enquiry inbox are not the same thing. Get clearer definitions behind the numbers, from a visitor's first click to a completed form.
Choose what matters to your business
Start with the next step you want a visitor to take. That might be sending a quote request or choosing to call. We map the journey and define the events, so interest and completed actions do not end up in the same bucket.
- Identify the website actions that matter.
- Separate clicks, form starts and confirmed submissions.
- Give each event a clear, useful meaning.
Connect the action to the record
We review your existing GA4, tag-manager and advertising measurement setup before adding anything. Then we test the journey from the action on the page to the event in analytics, looking for missed steps and duplicate counts.
- Keep suitable tracking that already works.
- Add or correct the selected form and call events.
- Review consent handling and unnecessary personal information.
Know what the numbers are telling you
A number is more helpful when you know how it was collected. We document the events and the checks behind them, including what a recorded enquiry does and does not tell you. Ongoing reporting can build on that foundation when you need it.
- Verify what reaches analytics after each test.
- Explain the event definitions in plain language.
- Use a clearer measurement setup for future reporting.
Count actions. Understand the difference.
A click shows interest. An enquiry starts a conversation. Your reports should make that distinction.
Keep what works. Make the rest clearer.
We review the measurement already in place before adding tags or tools, then test the actions that matter to your business.
- Review the existing setup first
- Define up to three form or call events
- Know what each event represents
Your questions, answered.
Does a click on the phone number count as a lead?
It shows that someone chose to call, not that the call connected or became a customer. We label that action accordingly. A confirmed form submission can be an enquiry, but it is not automatically a sale either.
Can you work with our existing analytics?
Yes, we start by reviewing it. Suitable accounts, tags and events can stay in place, with corrections or additions where they are needed.
What does tracking setup include?
The setup covers one website and up to three selected form or call events, with consent review and end-to-end checks. Third-party call-tracking tools, custom dashboards and ongoing reporting are separate options.
Will analytics match our inbox or sales system exactly?
Not always. Consent choices, browser restrictions, attribution rules and processing delays can create differences. We explain those limits, and distinguish the cleaner data collected after a fix from historical records that may not be repairable.