Marketing Automation & Integrations
Less copying and pasting. Clearer handoffs. Connect your everyday tools so the next step does not depend on someone remembering it.
Let's get startedKeep the conversation moving.
An enquiry comes in. Details need copying, someone needs telling and the next step needs a nudge. We help connect those everyday handoffs so your team can get on with the conversation.
Give information a clear destination
Start where your team starts: a form, an inbox or a working tool. We follow the information through the process and identify the handoff worth connecting, with a clear trigger and a clear owner.
- Map where the process begins and ends.
- Identify the person responsible for the next step.
- Work with supported tools you already use.
Connect the right details
A connection needs more than an on switch. Names, contact details and enquiry information need to arrive in the right place without creating a new mess to tidy. We map the fields and test the handoff, including repeat submissions and missing information.
- Connect a website form to a supported working tool.
- Match the information to the destination fields.
- Check duplicates and incomplete submissions.
Keep your team in the picture
People should know what runs automatically and what still needs their attention. We walk through the connection, document the important steps and make it clear how to spot a missed handoff. That gives your team something they can understand and work with.
- Test the complete journey between the tools.
- Make exceptions visible to the right person.
- Provide a walkthrough and day-to-day notes.
Less passing things around. More moving things along.
Build a clearer path from a new enquiry to the person who can help.
Start with the handoff you repeat most.
You may not need a new system. We review the tools and process you have, then choose one useful connection to make.
- One workflow between two supported tools
- Your existing setup reviewed first
- Testing and a clear team handoff
Your questions, answered.
Will we need to replace our current tools?
Not necessarily. We check the connections your tools support before recommending anything new. A small integration can be a better fit than moving the whole business to another system.
Does automation need AI?
Not for a straightforward handoff. Moving a form submission into a spreadsheet usually needs clear rules. AI is more relevant when a step involves interpreting information or preparing a draft.
What is included, and what happens when our process changes?
A workflow connects two supported tools, with field mapping, duplicate and error handling, testing and a handoff. Software subscriptions, usage charges, ongoing monitoring and later changes are separate. Customer messages, payments and other important actions need their own review and approval steps.
Can the same project track our website enquiries?
Yes, conversion tracking can be added alongside the connection. Passing an enquiry to your team and measuring it in analytics are different jobs, so we look at what is already working before adding either.